How does SSL make my website more trustworthy?

An SSL certificate containing verified information on your website will help Internet users to confirm that they actually communicate with your website. The Extended Validation is one of the most important verification standards in the industry and provides the most visible reassurance to users: The address bar turns green in browsers that follow all safety standards.

When your website has a Trusted Site Seal, users can click on the certification icon to view identity information of your website, like the certificate issuer and the expiration date of the SSL certificate. In newer browsers the same website identification information may even appear when users hover over the address bar. They still have the option to click on the closed padlock icon (certification mark).
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