An SSL certificate containing verified information on your website will help Internet users to confirm that they actually communicate with your website. The Extended Validation is one of the most important verification standards in the industry and provides the additional information that the website belongs to a registered and legitimate company, organization or other legal entity.
When your website has a Trusted Site Seal, users can click on the certification icon to view identity information of your website, like the certificate issuer and the expiration date of the SSL certificate. In newer browsers the same website identification information may even appear when users hover over the address bar. They still have the option to click on the closed padlock icon (certification mark).
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