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Web site optimization

Web site optimization

Optimizing a website may either refer to optimizing it concerning search engines (a technique also known as SEO- Search Engine Optimization), which improves your website's ranking in search engine results or improving its performance , that makes certain that your site operates fast and smooth.

For the first version, you will need to know how search engines evaluate and rank the websites and discover words with increased weight (keywords) to attract new visitors to your site. Concerning the second version, you should dig in your site's code and look for possible improvements, to maintain your website's visitors, instead of letting them wait for a web page to load.

Optimize your website for search engines

To improve your website's ranking in the results of the most well-known search engines, make sure that in your list you have checked the following:

  • Use meta and title tags
  • Do some research and spot all keywords related to your website
  • Place the keywords in your site's content
  • Use alt tags to add description to your site's images
  • Keep adding new content to your website
  • Create links from other websites to your website
  • Create a site map
  • Avoid using frames wherever possible
  • Check your code for potential errors

Improve your site's performance

To improve your site's speed and make it operate smoothly, you may try the following:

  • Avoid using heavy applications
  • Improve your images
  • Enable GZIP compression in the web server hosting your site
  • If you use Javascript,add in your code Javascript debounce functions
  • Minimize CSS and Javascript code
  • Use the last PHP version
  • Check your website's cache methods
  • Use a website evaluator and optimizer provided by a third party

The instructions above could help you improve your website's function and climb up in search engine results, to attract new visitors and retain their interest for your website!

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